Trip status lived in phone calls between hubs. Detentions surfaced after the invoice dispute, not during the trip. Enterprise customers demanded API-level visibility as a condition of contract renewals.
A control-tower platform ingesting GPS, hub scans, and driver-app events into one live trip timeline; exception engines that alert on deviation, delay, and detention as they begin; and customer-facing tracking with SLA analytics.
Exceptions first
Ops teams don't need another map with 3,000 dots. They need the eleven trips that are about to go wrong. The control tower leads with exceptions and lets everything healthy stay quiet. [EDIT: dummy narrative]
