The challenge
Every flash sale crashed the monolith storefront. Marketing spent to acquire traffic the platform couldn't hold; engineering firefought instead of shipping.
What we built
Headless commerce architecture with edge-cached storefront, queue-protected checkout, and autoscaling infrastructure — plus an admin for merchandising that marketing runs without engineering tickets.
Performance is merchandising
The fastest-loading product page became the best-converting one. Replatforming wasn't an infrastructure project; it was a revenue project that happened to involve infrastructure. [EDIT: dummy narrative]